I’ve long been a fan of the Vevo app for iPad, so I was thrilled to hear today that the joint venture music video site from Sony Music, Universal Music, and Abu Dhabi Media have launched their new mobile Web experience, so you can watch music videos directly from your mobile browser.
According to the Vevo blog post:
Now you’ll be able to enjoy a simplified Vevo experience on any smartphone without having to download one of our free mobile apps. Along with the ability to watch any of our 50,000 music videos, you’re able to access your video playlists and share your favorite clips with friends. This also makes your Twitter and Facebook experiences a bit simpler as well.
How is this different from watching videos on YouTube you may ask? Well, with Vevo you get a music-focused experience and access to a library of 50,000 videos.
Note: South African users will however not be able to access the web experience just yet, so stick to the mobile apps for now. The app still provides access to the entire video library, music trivia and best of all – it matches up your music library and displays available music videos from the same artists. That’s pretty cool.