Gino Cosme over at Cosmedia wrote the post I was planning on doing tonight after the local launch of the Volvo C30.
Rather than rambling on about it too much, rather go read his throughts on the Volvo C30 web teaser campaign.
Briefly though, I have to agree with Gino that this is a brilliant campaign. However, I think they could have included more interactive elements i.e. commenting, asking questions etc. to get that two-way communication between Volvo SA and its target market going.
Tonight, sees the launch of the Volvo C30 in the trendy Design Quarter in Fourways. It’s also an opportunity to meet up with Tripeak and Gino to compare notes and photos of this little beauty.
Watch this space for more…
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It’s a pity they didn’t do more to attract users to their good on-site campaign as well as engage with them more. Looking forward to your review of tonight’s launch
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Absolutely… If the dealer didn’t phone me, I probably wouldn’t have known about it. Pity though, cos I would have thought that they would even use our details from the Auto Africa show.
Am I the only one freaking out about the fact that you forgot to close your a href after “tripeak” and now it says “Gino” but it links to my site??
saw the most gorgeous black C30 on the road this morning, and thought of you.
it is a very very very sexy car..
Tripeak: Just checking that you’re on the ball….All fixed now.
Shutterjane: funny I was checking out the black one today myself. (online of course) Naaaaiiiiccceeee