Aquila Online

Traffic Light Food Labelling

// March 12th, 2007 // Media // 3,513 views

It appears that traffic lights could save your life in more ways than one.

The Brittish Food Standards Agency (FSA) launched a series of ads to raise awareness of traffic light front-of-pack labelling, which allows shoppers to see at a glance if a food product contains high, medium or low amounts of saturated fats, sugars and salt.

“The quirky 10-second TV ads, which each have a slightly different twist, reflect the straightforward and easy to use nature of traffic light labelling, with a red light meaning the product is high in fat/saturated fat/sugar/salt, an amber light meaning medium and a green light meaning low.”

The actual labels on the products may look different, but they all mean the same. An example of McCain traffic light colours look like this:

The 10-second TV ads about traffic light labels can be viewed in Quicktime, Real and Windows Media formats.

Thanks to Duncan for the heads-up.