I’m sure that if you asked around, not many people will list Rwanda as one of their top tourist destinations to visit in Africa. This is partly due to ignorance (It’s a town somewhere in South Africa right? Err, no!), mainly because of the very bad things that happened in 1994 and probably because they just never considered the country for no reason what so ever.
In my field of work, I get to travel quite a bit in and around Africa. Only once you start travelling across the continent and immerse yourself in the local cultures do you begin to fully understand and appreciate the diversity, beauty and opportunity present in each country. More often than not, this is a far cry from the information we are exposed to in the news. Fun and interesting stuff does not always make the front page.
Some people will probably be shocked to hear that Rwanda is ranked the second highest economy in Africa, after Mauritius and before South Africa in the World Bank’s Ease of doing Business rankings. More notably some of the key indicators they scored top marks in Africa: Starting a business (it takes 2 days), registering a property (12 days) and getting credit. Rwanda placed second in obtaining electricity (South Africa ranked 27th) and enforcing contracts and third overall for paying taxes and protection of investors.
The Rwanda government is spending a great deal in promoting the country as an attractive tourist and conferencing destination. To this end they contracted Mammoth media in 2012 to produce their tourist brand videos. After delivering the finished video, Mammoth decided to create another edit to include all the bonus footage and outtakes.
This video certainly left me wanting to get to Rwanda as soon as possible.
Oh and if you do get to visit Rwanda, remember that plastic bags are banned. Tourists are warned not to bring them to the country. Who knew?